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With more than R$ 5 million investment round, Intellibrand redefines Brands and Retail relationship

Company specialized in data intelligence gives birth to the new brand, recognized by the market with multinational customers such as Unilever and Reckitt, also information from more than 250 ecommerce’s.

The migration of consumer behavior has generated the necessity for retail transformation. The ease of navigation, price searching and comparison together with detailed information, as well as the convenience of purchasing a product without leaving your seat, has boosted a market that has doubled sized in the last four years and moved over R$ 50 billion last 2016, according to the Brazilian Association of Electronic Commerce (ABComm). In addition, the increase of omnichannel customers, using several touch points to make their purchase or search for information of whatever type of shelves.

In Digital Transformation era, assimilating this tendency has been hard for brands and manufactures, since all types of data and studies available on the market don’t help them understand online costumer journey. In this context, Intellibrand arrives with the proposal to assist manufacturers and digital retailers to collaborate through a practical solution of Digital Trade Marketing, which can translate the sales fundamentals of brands in a off-line stores, such as the market-share and shelf visibility, merchandising, pricing, among other strategic information, for real time actionable data management on digital channels.

Intellibrand is the evolution of eRA, a company specialized in competitive intelligence founded in 2013 by founders Chau Sanh and Francesco Weiss, in 2017 together with DGF Investiments more than R$ 5 million, a venture capital firm recognized for investing in high tech companies and leaders in their segments. After years of studying online consumer behavior, and with extensive experience and relationship with key ecommerce players, the founders have created an innovative solution that can deliver actionable data - external and internal - from ecommerce to product manufacturers, adding strategic intelligence for brands to develop digital channel collaboratively with e-commerce, in order to enhance the shopping experience and leverage sales.

According to the CCO Francesco Weiss, digital transformation and third-party e-commerce development are under managers radar, who still don’t know how to improve efficiency and performance of this new channel. "We are developing the market to assist brands during the adoption of digital sales. Those who invest and believe now will come out ahead, leading a new niche to which their competitors that still don’t pay enough attention," says the executive.

International expansion

The company, initially founded as eRA, now Intellibrand, is responsible for generating competitive intelligence and retail integration for large global players such as Unilever, Reckitt Beckinser, Johnson & Johnson, Pernod Ricard, Nestlé, among others. According to CEO Chau Sanh, the expansion of our solution within brands in other countries, demonstrates the importance that digital trade marketing has in the future of business. "Our rapid growth and the recognition of the DGF fund have boosted our need for repositioning and expansion through international markets meeting the demand of our partners in Latin America as well," concludes Chau.

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About Intellibrand:

Founded in 2013 under the name of eRA, Intellibrand is a global hub of collaboration between industries, brands and retailers in the convergence of physical-to-digital trade marketing processes. We act to increase sales performance of our customers and partners using actionable data and competitive intelligence. Brands with global presence, among them, Unilever, Reckitt Beckinser, Pernod Ricard, Nestlé, Sanofi and Johnson & Johnson already apply digital trade marketing suite to understand their digital channels and e-commerces management, including 100% of most used webites and others such as B2W, Walmart and Carrefour. Since 2017, it is part of the portfolio of companies of the DGF Investimentos fund.

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